In our latest case study episode, Karen breaks down how Render Studios tackles the logistics of filming projects across the country. From managing budgets and remote location scouting to building…

Some client projects come with unexpected twists and tight deadlines, pushing us to our limits. In this episode, we unpack the challenges of balancing speed, quality, and client satisfaction when the…

In our latest case study, we dive into Redhead’s work supporting the Community Economic Development Association of Michigan (CEDAM) on marketing for the Michigan Children’s Savings Account Network.…

In our newest case study, the spotlight is on mastering the art of video marketing. As the principal of Render Studios, Karen takes the lead in this case study, unraveling the secrets behind creating…

Most rules are made up. Obviously there are rules you shouldn’t take this approach with, like public safety laws or scientific principles, but when it comes to arbitrary rules that are society- or…

Whether you’re launching a new product, debuting a brand, or initiating a capital campaign, the success of your effort hinges on your marketing strategy. It’s the difference between launching a…

We’re back with another case study! This week, we’re talking about Redhead’s recent work rebranding the City of Trenton. Branding a city requires an entirely different playbook in comparison to…

No matter how seasoned you are as a business owner, sometimes you need to phone a friend. Whether it’s an old college roommate who became an industry expert, or a professional whose council you pay…

For better or worse, the pandemic ushered in a new work era — how we work, where we work, and what we expect from our employees has changed. As small businesses work to find an equilibrium, there’s a…

There's nothing wrong with a tight marketing budget. However, for our nonprofit and advocacy-based clients, allocating money for communication efforts is often a bottom-tier priority, when it…

This week, we're diving into the world of education advocacy with a case study on The Michigan Achievement Scholarship campaign. Imagine spreading the news about free college funding to every…

We’ve all experienced the dreaded “bait and switch”. Every once in a while, after a project has been greenlighted and deliverables have started to be made, a client suddenly wants to articulate a…