Tight marketing budgets are a reality for many organizations, including nonprofits and advocacy groups. Clients like these operate with limited resources, yet they play a vital role in addressing societal issues, driving change, and raising awareness about important causes. Oftentimes, when nonprofits and advocacy organizations struggle with ineffective marketing strategies, their biggest hurdle is how they approach marketing, rather than the budget they have to do it.

For mission-based organizations, their marketing strategy is the connective tissue that furthers their efforts. Whether their goal is greater visibility, fundraising, coalition building, or volunteer recruiting, a strategic approach to communication is necessary for accomplishing their mission. In this episode, we talk about the common mistakes nonprofits and advocacy organizations make with their approach to marketing, and how they can develop an effective marketing strategy, even with financial constraints.