Business
In our latest case study, we dive into Redhead’s work supporting the Community Economic Development Association of Michigan (CEDAM) on marketing for the Michigan Children’s Savings Account Network. The Network, consisting of 17 programs across the state, aims to help students save for their postsecondary education through Children's Savings Accounts (CSAs). Recognizing the marketing capacity challenges faced by program leaders, Redhead developed a comprehensive CSA Program Marketing Toolkit, complemented by instructional videos and regular tips in newsletters, to ensure effective implementation.
Jen shares insights on building marketing resources that go beyond teaching skills and set clients up for success — even when time and capacity are limited. Join us as we dive into how thoughtful, long-term solutions help organizations make a lasting impact.
Jen shares insights on building marketing resources that go beyond teaching skills and set clients up for success — even when time and capacity are limited. Join us as we dive into how thoughtful, long-term solutions help organizations make a lasting impact.
Especially when time and resources are limited, clients and audiences need custom materials that meet their capacity needs. This episode, we explore how Redhead equips clients with the tools they need to succeed that meet their availability and skill levels. Jen shares how Redhead went beyond teaching skills to provide user-friendly solutions to help the Community Economic Development Association of Michigan (CEDAM) with communications for the Michigan Children’s Savings Account Network.
We highlight how Redhead’s long-term, strategic approach helps organizations make a lasting impact. Tune in to learn how thoughtful marketing solutions can drive real change.
Pair this episode with:
Modern Medicine
Modern Medicine
Bourbon
The Modern Medicine is a rich, bold cocktail that combines bourbon with smoky Scotch. Aperol adds a hint of bitterness, while lemon juice and demerara syrup balance the flavors with tartness and sweetness. Finished with aromatic bitters and a lemon twist, this cocktail is an adventurous and layered experience for whiskey enthusiasts.
Ingredients
- 1 1/2 oz bourbon
- 1/2 oz Aperol
- 3/4 oz fresh lemon juice
- 1/2 oz demerara syrup
- 2 dashes aromatic bitters
- 1/4 oz smoky Scotch
- Garnish: lemon twist
Preparation
- Combine the bourbon, Aperol, fresh lemon juice, Demerara Syrup, and bitters in a cocktail shaker and shake with ice. Strain into a rocks glass over ice.
- Carefully float the scorch over the top of the cocktail by slowly pouring it over the back of a bar spoon.
- Garnish with a lemon twist.
