Whether intentional or not, sometimes a client is disingenuous about the end goals of a project. For whatever reason, they are not upfront with their initial objective, and massage the creative process through nitpicking and endless revisions to achieve an end product that is decidedly different from what was agreed upon.
In situations like these, it’s the job of the creative to advocate for their team, and explain to the client why nitpicking creative or playing it safe doesn’t serve their audience, and doesn’t serve their message. This is a tricky situation to be in, and it takes experience to successfully explain to a stubborn client why being upfront allows you to build them the product they need. This week, we share our own experiences with the dreaded client “bait and switch”, and break down how we work towards a successful end goal when confronted with these situations.
Colletti Royale
Colletti Royale
This cocktail offers a delightful blend of tartness from the blood orange juice and lime, complemented by the rich flavors of tequila and Cointreau. The elderflower liqueur adds a touch of sweetness, while the dash of rosé wine adds complexity and a hint of floral notes. The Colletti Royale is an elegant take on the average spritzer, and a refreshing choice for any occasion.
Ingredients
- 1 1/2 oz reposado tequila
- 1/2 oz Cointreau
- 1/2 oz St-Germain
- 1/2 oz blood orange juice
- 1/2 oz lime juice, freshly squeezed
- 2 dashes orange bitters
- Rosé Champagne, chilled, to top (approximately 3 oz)
- Garnish: blood orange wheel
Preparation
- Add the tequila, Cointreau, St-Germain, blood orange juice, lime juice and bitters into a shaker with ice and shake until well-chilled.
- Strain into a wine glass filled with fresh ice.
- Top with the rosé Champagne.
- Garnish with a blood orange wheel.
