Together with the Michigan College Access Network (MCAN), this campaign used a careful combination of traditional media and grassroots strategies to create award-winning materials. This episode, join us as we unpack the various strategies utilized to reach young audiences, promote postsecondary education funding, and craft a successful awareness campaign.
What do you do when you want to spread the word about free money for college to quite literally every graduating high school student in the state? A large-scale public awareness campaign with some pretty creative tactics, of course. This episode, we’re diving into a case study on The Michigan Achievement Scholarship campaign — a multi-modal marketing campaign complete with videos, billboards, mailers, social media, and more aimed at spreading the word about postsecondary education funding.
The Michigan Achievement Scholarship is a new source of funding launched in 2023 designed to help recent graduates from high schools in Michigan pay for college or continuing education. Eligible students could receive financial aid to attend a college or university with the Michigan Achievement Scholarship, or for a career training program with the Michigan Achievement Skills Scholarship. Alongside the client leading this drive, Michigan College Access Network (MCAN), Redhead crafted a campaign that would drive audiences to take action, and Render produced some effective videos to drive these efforts. We discuss how strategic messaging, design, and videography converged to appeal to young audiences, simplify a somewhat-dense concept and make this campaign a success.
French 95
French 95
Ingredients
- 2 oz Buffalo Trace Bourbon
- ¾ oz Lemon juice
- ½ oz Cane sugar syrup
- Dry champagne to top
Preparation
- Fill a cocktail shaker with three ice cubes.
- Add bourbon, lemon juice, and cane sugar syrup to the shaker.
- Short shake the ingredients then strain into a fizz glass over two ice cubes.
- Top with champagne.
