
Every brand has its own unique challenges — but not every brand should be approached the same way. In this episode, Jen shares four brand categories she and her team at Redhead work with most often: corporate, place-based, boutique, and entrepreneurial. From the layers of stakeholder input in corporate branding to the emotional nuance of placemaking, we break down how each type calls for a tailored approach to strategy, voice, and visual identity.
We talk about how understanding your brand’s category can help you choose the right creative partner, avoid costly missteps, and ultimately build something that resonates with the people who matter most — whether that’s leadership, customers, peers, or influencers. Inspired by Redhead’s blog post “The 4 Types of Brands We Build (and Why the Distinction Matters)”, this episode is a must-listen for anyone navigating the world of brand strategy or rebranding.
El Pepino
El Pepino


Ingredients
- 2 1/4-inch wheels cucumber
- 2 1/4-inch wheels fresh jalapeño
- 1 1/2 oz blanco tequila
- 3/4 oz agave syrup
- 1 oz lime juice, freshly squeezed
- Garnish: Chili-salt (or Tajín) rim + cucumber slice
Preparation
- Add cucumber, jalapeño, and tequila to a shaker and muddle for 10 seconds.
- Add agave syrup and lime juice, then fill shaker with ice.
- Shake for 15–20 seconds until well-chilled.
- Double-strain into a Tajín-rimmed rocks glass filled with fresh ice.
- Garnish with a cucumber slice.