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Case Study: City of Trenton Rebrand

Image of co-host Jen smiling at the camera.
We’re back with another case study! This week, we’re talking about Redhead’s recent work rebranding the City of Trenton. Branding a city requires an entirely different playbook in comparison to branding a retail business, and Redhead is well-versed in guiding mid-size cities through the brand strategy and marketing process. In this episode, we break down how Redhead developed a niche for branding cities, and the behind-the-scenes work that goes into helping cities like Trenton develop their brand.

When helping a municipality identify their brand, it’s not always about resident attraction. Sometimes, it’s about reminding residents of all the various amenities that can be found right outside their front door. Pulling that off is a two-part challenge. First comes the creative work of developing the identity of the brand, then comes the technical work of ensuring the brand’s visual identity and messaging are designed to remain consistent across different uses. In short, there’s a lot to consider when branding a city.

This week, we’re continuing our case study series by breaking down Redhead’s recent rebranding of the City of Trenton. Located 30 minutes southwest of Detroit, Trenton needed a new brand that better spoke to the city’s offerings: a location on the Detroit River, plenty of green spaces, and numerous options for outdoor recreation. Join us as we chat about the strategy behind this rebrand and dive into the creative and technical challenges of branding a city. 

Read more on Trenton’s rebrand here:

Watermelon Margarita

Watermelon Margarita

A green cocktail glass garnished with a slice of watermelon and a mint sprig
A vibrant twist on the classic margarita, the Watermelon Margarita is perfect for hot summer days. This cocktail blends the sweet, juicy flavors of fresh watermelon with the tangy bite of lime and the bold character of tequila, creating a delightful balance of sweetness and citrus. With its refreshing and fruity profile, this drink is the superior way to enjoy the season’s best flavors.


  • 4 mint leaves
  • 1/2 ounce light agave nectar
  • 1 1/2 ounces blanco tequila
  • 1/2 ounce lime juice, freshly squeezed
  • 1/2 ounce watermelon juice
  • Garnish: mint sprig
  • Garnish: watermelon slice


  1. Add the mint leaves and agave into a shaker and gently muddle.
  2. Add the tequila, lime juice, and watermelon juice to the muddled mint leaves, then add ice and shake until well-chilled.
  3. Double-strain into a rocks glass over fresh ice.
  4. Garnish with a fresh mint sprig and a watermelon slice.

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