There's a lot to consider when rebranding your business. It's an exciting opportunity, but it's also a lot of work. While both creation and launch phases are exciting, these are distinct tasks that re…

Hiring freelancers comes with a myriad of pros and cons. On one hand, freelancers are usually more cost efficient than contracting with an agency. But, on the other, sometimes you get what you pay for…

Educational entertainment, or edutainment, has been around for decades. The use of media to share educational messages has become a staple for businesses, brands, content creators, and individuals ali…

This pandemic has left us all feeling exhausted. Along with that exhaustion, we've all felt our fair share of boredom and fatigue — but it's important to distinguish between feeling bored and being …

This past year Karen turned lemons into lemonade by making big moves, both literally and figuratively, in her personal life and in her business. For the first time in a long time, everything seems to …

Every city has a brand — but the strength of that brand is dependent on the city. How can we use branding to our advantage to build a more memorable and iconic city that people want to visit? Jen di…

We're all creatures of habit. Whether they're good, bad, or weird — we've all got them. This episode, we're acknowledging all of our habits and committing to the good. How can we can break out of un…

"What if—?" is a powerful question that can lead to impactful answers. Not only does it allow us to expand the limits of what's possible, but it also allows us to problem solve. Whether it is in our…

As principals of creative studios, we help our teams channel creativity into successful final products. At the same time, it's also our job to ensure creativity isn’t inefficient, wasteful, or off t…

When developing brands for nonprofits and advocacy organizations (or, any organization for that matter), it's important to keep your eyes on the prize: uplifting an image in order to ultimately create…