Brand marketing vs. performance marketing isn't an either/or debate — it's about understanding how they work together. Performance marketing drives clicks and sales, but brand marketing…

You know that moment when something pops into your head — "I really need to update Sarah on this project delay" or "I should give the team a heads-up about next week's schedule…

Do you ever feel pressure to present only your polished, Instagram-perfect side? We get it. On this podcast, we usually focus on sharing the positive, the strategic, even the Brené Brown-inspired…

Do you ever feel like marketing projects are treated like one-and-done tasks? A video here, a website there, then radio silence until the next big need. But here’s the truth: marketing doesn’t work…

In this deeply nerdy (but extremely useful) episode, we're diving into the power of color and how the tiniest color choices can make or break your brand’s impact. From branding to design to…

We have bad news. Actually — industry news. Social media advertising? It’s not the reliable, ROI-packed channel many businesses think it is. In this episode, we dig into why social media ads often…

Not all brands are created equal — and understanding what kind of brand you’re working with can make or break your creative strategy. In this case study episode, Jen breaks down the four key brand…

In this episode, we dig into the tricky space between healthy control and harmful micromanagement. We talk about why team leads sometimes cling to the how instead of focusing on the what, and how…

In a world full of distractions, how do we know what truly matters? In this episode, we dive into the tricky question of necessity vs. desire, using both serious and silly examples to explore how…

Great storytelling isn’t just about getting the facts right — it’s also about creating a lasting impression. In this case study, Karen breaks down the art of storytelling in messaging, from…