Marketing is a lot like starting a garden. It’s all about planting a seed and knowing that with careful planning and attention, you’ll reap the results of your harvest. Even those of us with the furthest thing from a green thumb know that you can’t plant a seed one day, then expect to be able to pluck fully grown fruit from it the next. Organic growth takes time, and just like with gardening, if you only think about your marketing strategy when you want to reap its results, you risk having little to show for your efforts. 

Rather than leaving development of a marketing strategy to the last minute, marketing works best when thought about at step one. This episode, join us as we break down what it means to view marketing as the strategy, and why this process of working backwards is a recipe for success.