Marketing is a lot like starting a garden. It’s all about planting a seed and knowing that with careful planning and attention, you’ll reap the results of your harvest. Even those of us with the furthest thing from a green thumb know that you can’t plant a seed one day, then expect to be able to pluck fully grown fruit from it the next. Organic growth takes time, and just like with gardening, if you only think about your marketing strategy when you want to reap its results, you risk having little to show for your efforts.
Rather than leaving development of a marketing strategy to the last minute, marketing works best when thought about at step one. This episode, join us as we break down what it means to view marketing as the strategy, and why this process of working backwards is a recipe for success.
High King Highball
High King Highball
Ingredients
- 3 large raspberries
- 1/2 oz simple syrup
- 2 oz Clontarf Irish whiskey
- 1/2 oz Aperol
- 3/4 oz lemon juice, freshly squeezed
- 3/4 oz grapefruit juice, freshly squeezed
- 1 dash Peychaud’s bitters
- Club soda, to top
- Garnish: lemon wheel
- Garnish: raspberry
Preparation
- In a cocktail shaker, muddle the raspberries and simple syrup.
- Add the Irish whiskey, Aperol, lemon juice, grapefruit juice and bitters into the shaker with ice, and shake until well-chilled.
- Fine-strain into a Collins glass over fresh ice and top with the club soda.
- Garnish with a skewered lemon wheel and raspberry.
