Business
We have bad news. Actually — industry news. Social media advertising? It’s not the reliable, ROI-packed channel many businesses think it is. In this episode, we dig into why social media ads often underperform compared to traditional channels (spoiler: TV ads are still the reigning queen) and what that means for smaller brands working with limited budgets.
In our latest episode, we talk about why social media ads might not be delivering, when they can be effective (hint: brand-building > promotion), and why it’s critical to stop thinking of social media as your only marketing plan. We also challenge you to consider how you’d communicate your message if social media didn’t exist at all. From Super Bowl spots to smart, scrappy strategies — this one’s full of tough love and practical insight.
Pair this episode with:
Kentucky Maid
Kentucky Maid
Bourbon
The Kentucky Maid is a crisp, herbaceous twist on the classic mint julep, perfect for warm days or whenever you want something fresh with a little Southern backbone. This cocktail blends cooling cucumber, bright mint, and zesty lime with the rich warmth of bourbon. A touch of simple syrup ties it all together, balancing sweetness with the bourbon’s depth. Muddled mint and cucumber create a fragrant bouquet, while a cucumber-mint garnish gives it a clean, polished finish. Refreshing, bold, and surprisingly complex — it's a garden party in a glass.
Ingredients
- 8 mint leaves
- 2 thin cucumber slices
- 3/4 oz simple syrup
- 2 oz bourbon
- 1 oz lime juice, freshly squeezed
- Garnish: mint sprig skewed through a cucumber slice
Preparation
- Place the mint leaves in a shaker and top with the cucumber slices. Add the simple syrup and gently muddle, making sure to break up the cucumber skins.
- Add the bourbon and lime juice, plus ice, and shake until well-chilled.
- Strain into a double rocks glass over one large ice cube.
- Garnish with the mint sprig skewered through a cucumber wheel.
