Trust is an essential part of producing quality client work. Not only do we need to trust our clients, but we need our clients to trust us. How can we maintain and nurture client relationships, especi…

How can we balance the needs of our audiences and our own organizations so that we all win? Our guest Susi Elkins knows a thing or two about that. Susi is the director of broadcasting and general mana…

Are you in touch with your target market? We all like to imagine that our target market includes everyone and everything, but the fact of the matter is that this line of thinking can hurt our business…

Getting through the COVID-19 pandemic (so far) hasn't been easy. With this pandemic came uncertainty and insecurity, but we have all put our time and energy into adapting. We've learned a lot – not …

Need help with the planning and execution of virtual events and meetings? Karen has you covered. In this week's Strategy Series minisode, she breaks down how to keep things running smoothly during a v…

Have you ever wanted to live in a van or on a sailboat? Or have you thought about moving to the Colorado mountains and living off the land? This week, Jen and Karen discuss the lives they might have l…

At the end of the day, your organization and brand comes down to its values. Knowing your values and clearly articulating them not only helps improve your business, but improves your community as well…

It seems like there are always a million reasons not to do something – but sometimes we just need to go for it anyway. What drives us to the tipping point of doing something in spite of potential ne…

Looking for quick bites of business advice? We've got you covered. Introducing the Speak Easy Strategy Series: minisodes that give you an actionable shot in the arm on all things marketing, media, and…

It would not be an exaggeration to say this episode’s guest is a force of nature. From the classroom to the podium to the negotiating table, Michigan Education President Paula Herbart has been a cha…