Many clients often forget their need for marketing or branding. They're busy and it simply isn't on their radar. However, marketing and branding are necessary for strengthening outreach.…

Every business is guilty of wasting time and resources at some point. But a wise business owner looks at processes, technologies and people to figure out if there are any leaks. Whether we're…

Trust is an essential part of producing quality client work. Not only do we need to trust our clients, but we need our clients to trust us. How can we maintain and nurture client relationships,…

How can we balance the needs of our audiences and our own organizations so that we all win? Our guest Susi Elkins knows a thing or two about that. Susi is the director of broadcasting and general…

Are you in touch with your target market? We all like to imagine that our target market includes everyone and everything, but the fact of the matter is that this line of thinking can hurt our…

Getting through the COVID-19 pandemic (so far) hasn't been easy. With this pandemic came uncertainty and insecurity, but we have all put our time and energy into adapting. We've learned a…

Need help with the planning and execution of virtual events and meetings? Karen has you covered. In this week's Strategy Series minisode, she breaks down how to keep things running smoothly…

Have you ever wanted to live in a van or on a sailboat? Or have you thought about moving to the Colorado mountains and living off the land? This week, Jen and Karen discuss the lives they might have…

At the end of the day, your organization and brand comes down to its values. Knowing your values and clearly articulating them not only helps improve your business, but improves your community as…

It seems like there are always a million reasons not to do something – but sometimes we just need to go for it anyway. What drives us to the tipping point of doing something in spite of potential…