Strategy Series
Many clients often forget their need for marketing or branding. They're busy and it simply isn't on their radar. However, marketing and branding are necessary for strengthening outreach. This week, Jen dives into ways we can cultivate effective outreach via a strong identity and creative promotion.
As communicators, it's our job to help our clients figure out what they need to reach their goals. Often times, many clients don't even realize that what they need is branded marketing.
In this mini episode, Jen breaks down the importance of knowing the difference between outreach, marketing and branding and how, if you want your outreach to be effective, you can't have one without the other. Where do outreach and marketing collide? Once we have a solid branding foundation, how can we build an effective outreach campaign around our brand? All that and more in this week's Strategy Series episode.
Pair this episode with:
French 75
French 75
Gin
Gin and champagne with a hint of citrus. Yes, please. How else would you celebrate?
Ingredients
Serves 2
- 4 ounce Bombay Saphire Gin
- 2 ounce fresh squeezed lemon juice
- 4 teaspoons simple syrup
- 2 dashes of Angostura bitters
- Brut champagne
Preparation
- Shake gin and lemon juice
- Add bitters and simple syrup in a glass
- Poor the mixture, top with champagne
- Garnish with a lemon twist.
