We’ve said before that we think nonprofits have similar concerns to small businesses — keep the lights on, keep people engaged, and keep the mission at the forefront. Which is why we’re pleased to…

Language is changing fast. We're all forming new habits and norms through texts and tweets, along with new levels of scrutiny brought on by our current cultural shifts. That's why it's…

This episode, we're going back to basics – business basics. How does business-to-business communications differ from business-to-consumer marketing? We’re chatting about the nuances of marketing…

Video can be a powerful tool to help grow any business, but it can especially aid nonprofits. From member engagement to funding development, Karen breaks down five ways nonprofits (and other…

The concept of quitting can be really difficult to come to terms with. When we feel like quitting, we feel like we are letting ourselves down or not doing as much as we should be. But is this always…

Many clients often forget their need for marketing or branding. They're busy and it simply isn't on their radar. However, marketing and branding are necessary for strengthening outreach.…

Every business is guilty of wasting time and resources at some point. But a wise business owner looks at processes, technologies and people to figure out if there are any leaks. Whether we're…

Trust is an essential part of producing quality client work. Not only do we need to trust our clients, but we need our clients to trust us. How can we maintain and nurture client relationships,…

How can we balance the needs of our audiences and our own organizations so that we all win? Our guest Susi Elkins knows a thing or two about that. Susi is the director of broadcasting and general…

Are you in touch with your target market? We all like to imagine that our target market includes everyone and everything, but the fact of the matter is that this line of thinking can hurt our…