Language is changing fast. We're all forming new habits and norms through texts and tweets, along with new levels of scrutiny brought on by our current cultural shifts. That's why it's worth taking the time to make some smart decisions about how your brand speaks — online, in formal materials, and in person.
In the marketing world, language is one of the top tools for impactful and effective communication. As communicators, it is important that our brand language develops with the world around us. Not only does it help our brands stay relevant, but it helps them grow stronger and more idealized.
In this week's Strategy Series mini episode, Jen breaks down the nuances of how language is developing and how we can apply cultural shifts in language to our brands. From finding what forms of acceptable language work for your brand to tightening up that elevator pitch, Jen covers it all and more.
Pair this episode with:
Apple Cider Mojito
Apple Cider Mojito
Rum
Who said mojitos are only a summer thing? The combination of freshly harvested apples and the ever fragrant cinnamon make this drink the right choice for the breezy days of fall. Try it warm for those super cool nights.
Ingredients
- 4 oz Apple Cider
- 3 oz Cinnamon Simple Syrup (ingredients & recipe below)
- 3 oz Applejack (Liard's)
- 4 oz Havana Club White Rum
- Apples
- Mint leaves
- Cinnamon sticks
Preparation
- Combine cider, cinnamon simple syrup, Applejack and rum in a cocktail shaker, add ice and shake well.
- In two serving glasses, muddle mint. Fill both glasses with ice.
- Throw in a small handful of diced apples and then add your cider mixture, splitting it evenly between both glasses, and stir.
- Garnish with a cinnamon stick and extra mint leaves, and a slice of apple.
Inspired by Jolynneshane.
