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Back To Basics: B2B vs. B2C Communication

Back To Basics: B2B vs. B2C Communication
This episode, we're going back to basics – business basics. How does business-to-business communications differ from business-to-consumer marketing? We’re chatting about the nuances of marketing and communications. B2B versus B2C, business-to-government, peer-to-peer, and maybe a few more acronyms we threw in for good measure.

We're going back to B2B and B2C basics. There are countless nuances in the marketing world and, this episode, we're breaking them down. In an industry fraught with acronyms, it's imperative that we have a full understanding of what they all mean. What makes business-to-business communication unique from business-to-consumer communication? What about business-to-government, and peer-to-peer?

Whether you're new to the business-to-business world or just need a refresher, we've got a little bit of advice for everyone. Tune in as we unpack some acronyms of the business world and apply them to our own work.

Bourbon Sour

Bourbon Sour

Bourbon Sour
We're transitioning into fall with a Bourbon Sour. This cozy cocktail is mixes in maple syrup and lemon juice, and is garnished with a cherry and orange peel for extra flavor. The bourbon will warm you up while the weather cools down, and the aromatics of the lemon and orange will invite you in for more. The maple syrup is just enough to take the sharp edge off the bourbon and give each sip a sweet simple syrup undertone. With only three ingredients, you won't regret trying out this delicious drink.


  • 2 oz. Old Forester Bourbon Whisky
  • 1 oz. lemon juice
  • 1 1/2 tbsp. maple syrup
  • Orange peel and cocktail cherry, to garnish


  1. Shake up the whisky, lemon juice and maple syrup in a cocktail shaker with ice.
  2. Pour in an ice-filled glass.
  3. Slightly squeeze the orange peel to release its oils, the use it to garnish along with the cherries.

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