Video marketing isn't what it used to be — and that's both exciting and overwhelming. Between short-form content, interactive features, immersive experiences, and personalized feeds, the landscape is evolving at breakneck speed. But here's the thing: tracking video trends isn't about keeping up with every shiny new feature. It's about staying strategic and knowing which tools actually serve your brand's goals.
In this episode, Karen breaks down the current state of video marketing, from foundational content that builds trust over time to disposable content designed for immediate impact. Whether you're just getting started with video or looking to refine your strategy, this episode gives you the framework to make smarter decisions about where to invest your time and budget in an ever-changing digital landscape.
Cucumber Elderflower Gin Fizz
Cucumber Elderflower Gin Fizz
Ingredients
- 2 oz Gin
- 1 oz Elderflower liqueur
- 1 oz Fresh lime juice
- 4-6 Cucumber slices
- ¼ oz simple syrup
- Soda water
- Ice cubes
- Garnish: cucumber and lemon/lime slices
Preparation
- In a cocktail shaker, muddle the cucumber slices to release their flavours.
- Add gin, elderflower liqueur, fresh lime and simple syrup to a cocktail shaker.
- Fill the shaker with ice cubes and shake vigorously for about 15-20 seconds.
- Strain the mixture over fresh ice cubes into a serving glass.
- Top the glass with soda water and stir gently.
- Garnish with cucumber slices and lemon or lime slices.
