Strategy Series
Are you in touch with your target market? We all like to imagine that our target market includes everyone and everything, but the fact of the matter is that this line of thinking can hurt our businesses. This episode, Jen gives us an easy breakdown on knowing our target markets and how to better tailor our messages to reach those audiences.
We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.
Pair this episode with:
Frosé
Frosé
Wine
This is the equivalent of an adult Slurpee. In a better vessel and for a more sophisticated palette. Rosé is the go-to drink at the end of summer, on a patio. This just takes it up a notch.
Ingredients
Serves 4.
- 1 bottle Rosé
- 1/4 cup Simple Syrup
- 1 oz. Cointreau
- 1 oz. Fresh Lemon Juice
Preparation
- Pour the rosé into a 13 x 9" baking pan, and place in the freezer for up to 6 hours or until almost solid.
- Remove the mixture and scrape into a blender, chopping up the larger icy bits.
- Add the remaining ingredients along with 3/4 cup crushed ice to the blender, and puree until thickened.
- Divide evenly into coupe glasses.
Cocktail inspired by a recipe found on Liquor.com, submitted by Nino Padova.
