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Risk Tolerance: Roller Coasters and Business Ownership

Risk Tolerance: Roller Coasters and Business Ownership
Where would we rate ourselves on a risk tolerance scale? Very, very high. I think in some ways, you have to be risk tolerant in order to be an entrepreneur. And, frankly, there are major advantages to taking chances.

Risk is a roller coaster, and we all have different tolerance levels. As entrepreneurs, we believe the more risk you take on, the better the rewards. But the flip side, of course, is the heightened consequences if the risk doesn’t pay off.

The roller coaster of risk has many ups and downs, but it is ultimately your decision whether or not to get on the ride. The amount of risk you can take depends on a lot of factors but, if done thoughtfully and with the right amount of due diligence, risk can be a safe and necessary investment.

This episode, we discuss what things we’re willing to take risks on, and which shouldn’t involve any risk whatsoever. We talk about how we navigate risk, and share our secrets for remaining willing to take chances and try new ideas. Join us.

Clover Club

Clover Club

Clover Club
The Clover Club is a pink drink with just the right amount of tanginess and frothiness. We have two secrets to make this drink even better: First, if you have the time, consider making homemade grenadine. Once you do, you’ll never go back. Second, be careful how you shake — try doing the first shake without ice to make the egg whites extra frothy. Then, add ice for the second shake to chill it off. However you shake it, the Clover Club is a delightful drink that tastes just as good as it looks.


  • 3 oz. gin
  • 3/4 oz. raspberry syrup or grenadine syrup (purchased or homemade)
  • 1 oz. fresh lemon juice
  • 1 egg white
  • A lemon twist and fresh raspberries, to garnish


  1. Add the gin, raspberry syrup or grenadine, lemon juice, and egg white to a cocktail shaker without ice. Shake for 15 seconds.
  2. Add the ice to the cocktail shaker. Shake again for 30 seconds.
  3. Strain the drink into a cocktail glass; the foam will collect at the top. Garnish with a lemon twist or fresh raspberries.

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