It’s true: entrepreneurs don't go into business to do sales and prospecting. They want to focus on the things they love, and sometimes it can feel like sales are getting in the way.

That’s why it’s is a tricky subject to talk about in creative services. We're not simply putting objects on shelves with price tags; our services are largely relationship-based. And a relationship is more challenging to sell than an object.

For us, the solution to incorporating a solid sales strategy lies in authenticity. If you truly provide an outstanding service, then you have nothing to hide in the sales process. This way, selling someone isn’t a one-way street; it’s a mutually beneficial, help-me-help-you process. And that’s what we need to keep in mind next time we walk into our a networking event or sales meeting.

True, sales and prospecting may not be our favorite thing in the world. But at the end of the day, we went into business to help people. To create meaningful communications and inspire change. So this episode, we discuss how we can embrace the process as a two-way street by showing prospects how our services can truly help their businesses thrive.