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Using Client Feedback to Your Advantage

Using Client Feedback to Your Advantage
In our industries, client feedback comes in all shapes and sizes. From formal feedback on the creative product, to the obligatory formal reference to deep insight gleaned from a short text exchange. And all of it is useful — if you’re smart and careful.

Client feedback is a permanent aspect of the creative industry, due to the endless opinions associated with creative products. For us, client feedback is a daily occurrance. It is how we move forward, finish products, and maintain relationships.

Although client feedback may not always be positive, we see it as a mindset shift. Think of feedback as a puzzle piece: Once you find where it fits, the overall team output improves. Join us as we discuss the different types of feedback and how we implement it within our own businesses.

Income Tax Cocktail

Income Tax Cocktail

Income Tax Cocktail
It’s tax season, so what better way to celebrate than with a cocktail? The Income Tax is a citrus-forward, flavorful drink whose key ingredients include gin, dry and sweet vermouth, freshly squeezed orange juice, and bitters. It is simple, boozy concoction to help get you through Tax Day.


  • 1 1/2 oz. gin
  • 3/4 oz. dry vermouth
  • 3/4 oz. sweet vermouth
  • 3/4 oz. freshly squeezed orange juice from 1 orange
  • 2 dashes Angostura bitters
  • Garnish: orange wheel (optional)


  1. Add gin, dry vermouth, sweet vermouth, orange juice, and bitters to an ice-filled cocktail shaker.
  2. Shake until well-chilled.
  3. Strain into a cocktail glass.
  4. Garnish with an orange wheel and serve.

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