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Telling the Truth: With Great Power Comes Great Responsibility

Telling the Truth: With Great Power Comes Great Responsibility
We believe that leaders, in both the creative industry and beyond, have an obligation to tell the truth in all of its forms. When anything that even hints at misinformation can be detrimental to audiences, how can we promote integrity and honesty? And where is the line between strategy and ethics when it comes to sharing information on behalf of our clients? We break it down in this episode's conversation on transparency and truth.

If you read it on the internet it must be true, right? Um, no — we all know that's not the case by now. There is so much misinformation on the internet, it's gotten to the point that users must be savvy consumers of information. And as content creators and marketers, we have a responsibility to tell the truth in the creative we develop.

Often, it can be so easy to nip and tuck the truth: taking words out of context, omitting facts to hide the full story, or generally bending the truth in your or your client's favor. But not only are these practices unethical, but they can lead to a number of consequences across industries.

This episode, we dive into all angles of telling the truth through out work. Join us as we discuss the role values and ethics play when it comes to socially responsible marketing and transparent videography. Because, at the end of the day, we need to use our powers for good.

Division Bell

Division Bell

Division Bell
Named after the Pink Floyd album, Division Bell hits all the right notes as a mezcal-forward, refreshing concoction. Full-bodied and complex, this cocktail is just as intriguing as it is orange. Grapefruit and maraschino liqueur combine to suggest a wintry, seasonal twist that isn't too sweet — it's a surprising flavor that will come in handy as we begin to enter these colder months.


  • 3 oz. mezcal, such as Del Maguey Vida
  • 1/2 oz. Aperol
  • 1 oz. maraschino liqueur
  • 1/2 oz. fresh lime juice
  • Grapefruit twist, to garnish


  1. Shake the mezcal, Aperol, maraschino liqueur, and lime juice together with ice.
  2. Strain into a chilled cocktail glass.
  3. Express the oils from a grapefruit peel over the top of the drink and discard.

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