Show Up, Follow Through And Don't Be A Dick

Strategy Series

Reputation is undeniably something all professionals should spend time managing. And small business owners know how much the opinions of customers, prospects and referral sources matter to their business. So how do you manage your personal brand reputation, online and in the flesh?

Yes, it would be nice to claim that we don't care what other people think about us and go about our lives rebellious and free. But let's get real: As business owners and professionals, we simply cannot ignore the importance of a solid reputation.

Our reputations are the lifeblood of our businesses. They drive leads, satisfy current clients, set the tone, help us produce great work and put bread on the table. Still, how can we tell whether our true values align with our current reputation? Moreover, what can we do to strengthen our reputation if there's a discrepancy between perception and reality?

This week, we're covering all aspects of building a reputation: the who, what, where, when, why and how. Who do we need to impress, what do we want people saying about us, and why is it even important?

Mentioned in this episode: How Not to Be a Dick: An Everyday Etiquette Guide by Meghan Doherty

Pair this episode with:

Humble Pie

Vodka

When you take a long, honest look at your reputation, humility is key. Luckily you can always whip up a glass of Humble Pie. A fizzy mixture of Aperol, fresh lemon juice and blood orange Vodka, this striking orange drink is reminiscent of a boozy Italian soda on a summer's day.