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Reframing Artificial Intelligence

Creativity
Reframing Artificial Intelligence
Artificial intelligence, more commonly known as AI, is a major conversation right now. From AI-generated art to college essays, some creatives question whether AI will eliminate jobs. But how likely is that? Will AI infiltrate industries, or is it just another tool to improve our existing work? Love it or hate it, AI’s here to stay. Let’s sort it out.

Artificial intelligence carries a lot of controversy within the creative industry, and it's not going away any time soon. We already use many forms of AI within our own businesses to enhance our work, but is it a tool to further improve our work or a replacement for people altogether?

Our solution (for right now, at least) is that AI needs boundaries. There is a side which benefits our clients and our quality of work, but if used poorly it can become unethical or dilute the quality of our work. The human experience is unique and cannot be replicated — still, with that in mind, it’s important to embrace the benefits this new technologies can provide.

Join us as we discuss the types of AI, where we think it is headed in the creative industries, and what tasks we wish AI could handle in our daily lives.

Pear & Elderflower Collins

Pear & Elderflower Collins

Vodka
Pear & Elderflower Collins
The Pear & Elderflower Collins can be summed up in two words: fresh and floral. This well-rounded cocktail perfectly balances the combination of pear, elderflower, honey, lemon, and cinnamon — all in one bubbly sip. Don’t let the amount of ingredients prevent you from giving it a try. It’s easy to make, and even easier to sip.

Ingredients

  • 2 oz. vodka or gin
  • 1/2 oz. elderflower liqueur
  • 1 tsp. pear liqueur
  • 1 oz. pear puree
  • 3/4 oz. lemon juice, freshly squeezed
  • 1/2 oz. honey syrup
  • Club soda, to top
  • Thin slice of pear, to garnish
  • Freshly grated cinnamon, to garnish

Preparation

  1. Add the vodka or gin, elderflower liqueur, pear liqueur, pear puree, lemon juice, and honey syrup into a shaker with ice and shake until well-chilled.
  2. Strain into a Collins glass over fresh ice.
  3. Top with the club soda and stir briefly to combine.
  4. Garnish with a thin slice of pear and freshly grated cinnamon.

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