Skip to main content

Reframing Artificial Intelligence

Creativity
Reframing Artificial Intelligence
Artificial intelligence, more commonly known as AI, is a major conversation right now. From AI-generated art to college essays, some creatives question whether AI will eliminate jobs. But how likely is that? Will AI infiltrate industries, or is it just another tool to improve our existing work? Love it or hate it, AI’s here to stay. Let’s sort it out.

Artificial intelligence carries a lot of controversy within the creative industry, and it's not going away any time soon. We already use many forms of AI within our own businesses to enhance our work, but is it a tool to further improve our work or a replacement for people altogether?

Our solution (for right now, at least) is that AI needs boundaries. There is a side which benefits our clients and our quality of work, but if used poorly it can become unethical or dilute the quality of our work. The human experience is unique and cannot be replicated — still, with that in mind, it’s important to embrace the benefits this new technologies can provide.

Join us as we discuss the types of AI, where we think it is headed in the creative industries, and what tasks we wish AI could handle in our daily lives.

Pear & Elderflower Collins

Pear & Elderflower Collins

Vodka
Pear & Elderflower Collins
The Pear & Elderflower Collins can be summed up in two words: fresh and floral. This well-rounded cocktail perfectly balances the combination of pear, elderflower, honey, lemon, and cinnamon — all in one bubbly sip. Don’t let the amount of ingredients prevent you from giving it a try. It’s easy to make, and even easier to sip.

Ingredients

  • 2 oz. vodka or gin
  • 1/2 oz. elderflower liqueur
  • 1 tsp. pear liqueur
  • 1 oz. pear puree
  • 3/4 oz. lemon juice, freshly squeezed
  • 1/2 oz. honey syrup
  • Club soda, to top
  • Thin slice of pear, to garnish
  • Freshly grated cinnamon, to garnish

Preparation

  1. Add the vodka or gin, elderflower liqueur, pear liqueur, pear puree, lemon juice, and honey syrup into a shaker with ice and shake until well-chilled.
  2. Strain into a Collins glass over fresh ice.
  3. Top with the club soda and stir briefly to combine.
  4. Garnish with a thin slice of pear and freshly grated cinnamon.

More on Secrets

Big changes equal big news! A brand is not something you put on or pretend to
be. It should be a direct reflection of who you are. Which makes a rebrand a
soul-searching, schedule-…
People have ideas all the time. Where do you find your ideas anyway? What gets in your way? And what are you going to do about it? Do you know when your creative font is about to bubble up?
Those of us who rely on creativity for our careers live in fear of the day when there are no good ideas on the horizon. Does creative drive die? Where does motivation come from? And how do we keep…
Listen on apple Podcasts
Get it on Google Play
Listen on spotify
Listen on stitcher