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Leveraging Your Brand Values

Strategy Series
Leveraging Your Brand Values
At the end of the day, your organization and brand comes down to its values. Knowing your values and clearly articulating them not only helps improve your business, but improves your community as well. In our third Strategy Series episode, Jen walks us through a quick exercise to get your corporate values in shape.

Do you know what your organization values? Does your staff? What about your customers? This week's Strategy Series episode explores the importance of knowing your business's values, and how you can demonstrate these values through action.

Jen uses her personal experience to discuss the foundational importance of clearly defined and outlined brand values. Listen in for actionable steps you can take to outline your values while making them presentable and digestible for others. Not only will you leave the episode with a way to better organize your company values, but you'll also learn easy ways to use them to market your business.

Bulleit Rye Old Fashioned

Bulleit Rye Old Fashioned

Whiskey
Bulleit Rye Old Fashioned
A variation on a classic old fashioned for a lighter and fruitier taste.

Ingredients

Ingredients yield one drink

  • 1 sugar cube
  • 4 bar spoon splashed of club soda
  • 2 ounces Bulleit Rye
  • squeeze of an orange

Preparation

  1. In an old-fashioned glass, muddle the sugar cube with bar spoons of club soda
  2. Add ice
  3. Add Bulleit bourbon, remaining club soda bar spoons and a squeeze of orange juice.
  4. Stir and garnish with an orange wheel or twist.

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Today we reveal five simple steps to finally achieving life balance! // Look in the mirror and repeat these words: Life Balance is a Fucking Lie. // Feel better?
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