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Case Study: Redhead's 25th Anniversary

Secrets
Jen facing the viewer, smiling, with Karen facing her in the foreground of the image.
Join us for this feel-good episode as we celebrate Redhead's 25th anniversary! In this special case study, Jen takes Karen through Redhead's origin story, reflecting on the challenges, growth, and values that have guided the agency through two-plus decades of business. Tune in to hear a founder's perspective on what it takes to thrive as a small business and how Redhead's mission — helping people lead fulfilling lives, fostering vibrant communities, and driving shared prosperity — has shaped its journey.

In this episode, Jen and Karen reflect on Redhead's 25-year path of growth and reinvention, from its beginnings as a small freelance graphic design business to a powerhouse of strategic brand consulting. They explore how the company has evolved while staying true to its core belief: that a strong, authentic brand identity is the foundation of success.

Redhead's story is one of adaptation, growth, and enduring commitment to the power of branding. For Redhead, a brand goes beyond visuals or slogans — it embodies an organization’s identity, values, and purpose, shaping how it connects with the world. Tune in as Jen shares lessons learned from 25 years of helping brands thrive.

Pair this episode with:

Red Queen

Red Queen

Gin
A ruby red liquid in a coupe glass, garnished with cranberries.
The Red Queen is a regal cocktail that combines tart, fruity, and floral notes for a truly captivating sip. Cranberry juice provides a vibrant, ruby-red base with a hint of tanginess, perfectly complemented by Hendrick’s gin, known for its delicate infusion of botanicals. St. Germain adds a touch of sweetness, while a squeeze of fresh lemon juice balances the flavors with zesty brightness. Shaken over ice for a crisp, chilled finish, this drink is as striking in appearance as it is delightful in taste, making it perfect for toasting to 25 years of business.

Ingredients

  1. Fill your cocktail shaker with plenty of ice and add all the ingredients (apart from the fresh cranberries). Shake until a frost forms on the shaker, about 30 seconds.
  2. Taste your drink and make any adjustments.
  3. Pour into chilled martini or coupe glasses and garnish with the fresh cranberries.

Preparation

  • 120 ml ( ½ cup) cranberry juice
  • 80 ml ( ⅓ cup) Hendrick’s gin
  • 40 ml ( ⅛ cup) St. Germain elderflower liqueur
  • ½ lemon, juice only or to taste
  • Garnish with fresh cranberries threaded on cocktail sticks
Gin

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