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Building a Brand, Running Retail, and Placemaking for Community

Building a Brand, Running Retail, and Placemaking for Community
Developing a commercial space for your business is hard. Even more so when that space is also used to gather community. Triply so when you do it during a pandemic. Believe it or not, Jen successfully did just that.

One of the principal tasks of starting a business is buying and developing a commercial space. Recently, Jen bought a new building for her marketing shop, Redhead Creative Consultancy, and an exciting new endeavor — Nelson Gallery. Redhead took the upstairs and Nelson lives below.

Starting a new commercial project is never a cake walk, but when you factor in a global pandemic, well, it gets a tad more challenging.

This episode we talk through the challenges faced and lessons learned from inventing, branding, and launching a successful new retail venture in downtown Lansing.

Dry Martini

Dry Martini

Dry Martini
It’s a ubiquitous classic. From smoky bars to soirées to James Bond — the dry martini is as respected as time itself. With this drink in hand, you may brood, you may laugh, you may cry — but one thing is for certain: you will be respected. Gin, just like its drinker, is complex, and with a dry martini that has but only a splash of vermouth, gin is the ingredient that shines. Just like its drinker in a dimly lit room.


  • Cracked ice
  • 2 1/2 ounces Beefeater gin
  • 1/2 ounce dry vermouth
  • Green olive for garnish


  1. In a mixing glass or cocktail shaker filled with ice, combine gin and vermouth.
  2. Stir well, about 30 seconds.
  3. Strain into martini glass.
  4. Garnish with olive or lemon twist and serve.

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