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Reframing Artificial Intelligence

Reframing Artificial Intelligence

Artificial intelligence, more commonly known as AI, is a major conversation right now. From AI-generated art to college essays, some creatives question whether AI will eliminate jobs. But how likely is that? Will AI infiltrate industries, or is it just another tool to improve our existing work? Love it or hate it, AI’s here to stay. Let’s sort it out.

Artificial intelligence carries a lot of controversy within the creative industry, and it's not going away any time soon. We already use many forms of AI within our own businesses to enhance our work, but is it a tool to further improve our work or a replacement for people altogether?

Our solution (for right now, at least) is that AI needs boundaries. There is a side which benefits our clients and our quality of work, but if used poorly it can become unethical or dilute the quality of our work. The human experience is unique and cannot be replicated — still, with that in mind, it’s important to embrace the benefits this new technologies can provide.

Join us as we discuss the types of AI, where we think it is headed in the creative industries, and what tasks we wish AI could handle in our daily lives.