Skip to main content

Why Your Budget Isn’t Big Enough: Advocacy Edition

Business
Why Your Budget Isn’t Big Enough: Advocacy Edition
There's nothing wrong with a tight marketing budget. However, for our nonprofit and advocacy-based clients, allocating money for communication efforts is often a bottom-tier priority, when it should be the very opposite. Nonprofits and advocacy organizations do vital work, but if no one hears about it, the efforts made to spread their message deliver diminishing returns. This week, we share our industry insight into how nonprofits and advocacy organizations can change their approach to marketing to achieve better results, even on a slim budget.

Tight marketing budgets are a reality for many organizations, including nonprofits and advocacy groups. Clients like these operate with limited resources, yet they play a vital role in addressing societal issues, driving change, and raising awareness about important causes. Oftentimes, when nonprofits and advocacy organizations struggle with ineffective marketing strategies, their biggest hurdle is how they approach marketing, rather than the budget they have to do it.

For mission-based organizations, their marketing strategy is the connective tissue that furthers their efforts. Whether their goal is greater visibility, fundraising, coalition building, or volunteer recruiting, a strategic approach to communication is necessary for accomplishing their mission. In this episode, we talk about the common mistakes nonprofits and advocacy organizations make with their approach to marketing, and how they can develop an effective marketing strategy, even with financial constraints.

The Glinda

The Glinda

Tequila
The Glinda
The Glinda is a cocktail with a vibrant and flavorful blend. The tequila's smoothness pairs perfectly with the tropical sweetness of pineapple and the zesty kick of lime. The cinnamon bark syrup adds a warm and spicy undertone, creating a harmonious balance of flavors. Garnished with a lime wheel for a fresh and citrusy touch, this cocktail is a tantalizing mix of fruity, tangy, and spicy notes — a true delight for the senses.

Ingredients

  • 2 oz Siembra Azul Blanco Tequila
  • ½ oz Pineapple juice
  • ½ oz Lime juice
  • ½ oz Cinnamon Bark Syrup
  • Garnish: 1 lime wheel

Preparation

  1. Shake all the ingredients with ice, then strain into a coupe.
  2. Garnish with the lime wheel.

More on Growth

We’ve all experienced the dreaded “bait and switch”. Every once in a while, after a project has been greenlighted and deliverables have started to be made, a client suddenly wants to articulate a…
This week, we're diving into the world of education advocacy with a case study on The Michigan Achievement Scholarship campaign. Imagine spreading the news about free college funding to every…
There's nothing wrong with a tight marketing budget. However, for our nonprofit and advocacy-based clients, allocating money for communication efforts is often a bottom-tier priority, when it…
Listen on apple Podcasts
Get it on Google Play
Listen on spotify
Listen on stitcher