Skip to main content

Setting Expectations for Employees

Business
Karen and Jen are sitting side by side on a couch. Their glasses are raised in a toast.
For better or worse, the pandemic ushered in a new work era — how we work, where we work, and what we expect from our employees has changed. As small businesses work to find an equilibrium, there’s a lot of uncertainty about what the new norm should be. This episode, join us as we discuss setting expectations for your employees, determining what those expectations should be, and why clear communication is key, even if you’re still figuring it all out.

Setting expectations for your team is a crucial task. However, in our current work environment where the playbook seems ever-evolving, that process can seem easier said than done. For many business owners in the creative industry, defining these expectations comes with a boatload of questions — what should they encompass? Which expectations are outdated, and which need to be reiterated? How do we strike a balance between flexibility and productivity? 

This week, we discuss where we find ourselves in this ongoing process. Join us as we explore the nuances of expectation-setting in this new era, and why clear communication is the key to getting you and your team on the same page.

The Ramble

The Ramble

Gin
Cloudy, light pink drink. Muddled raspberries float in the glass.
The Ramble cocktail is a delightful blend of fruity, herbal, and citrusy flavors, with the gin providing a botanical backbone. Muddled raspberries add a touch of sweetness and a beautiful hue to the drink, while the lemon juice lends a refreshing aroma. Finished with a splash of simple syrup, the Ramble is a perfect companion for a lazy afternoon or an evening spent relaxing with friends.

Ingredients

  • 2 oz. Plymouth gin
  • 1 oz. lemon juice
  • 1¼ oz. simple syrup
  • 3 raspberries
     

Preparation

  1. In a shaker, combine the gin, lemon juice, and ¾ oz. simple syrup. Short shake with three ice cubes, then strain into a highball glass filled with crushed ice.
  2. Empty the shaker, then add the raspberries and the remaining ½ oz. simple syrup. 
  3. Gently muddle the raspberries, then pour over the top of the drink and serve with a straw.

More on Secrets

We’ve all experienced the dreaded “bait and switch”. Every once in a while, after a project has been greenlighted and deliverables have started to be made, a client suddenly wants to articulate a…
This week, we're diving into the world of education advocacy with a case study on The Michigan Achievement Scholarship campaign. Imagine spreading the news about free college funding to every…
There's nothing wrong with a tight marketing budget. However, for our nonprofit and advocacy-based clients, allocating money for communication efforts is often a bottom-tier priority, when it…
Listen on apple Podcasts
Get it on Google Play
Listen on spotify
Listen on stitcher