Sometimes the best lessons come from losing something you thought you needed. When Karen lost her Facebook page and realized it wasn't the end of the world, it sparked a bigger conversation about how we approach social media strategy. The truth is, most of us are maintaining profiles on platforms that aren't moving the needle while scrambling to keep up with whatever trendy app just launched.
In this episode, we get real about multi-channel social media strategy and why quality beats quantity every single time. We explore why different audiences live on different platforms, and why expecting one channel to do everything for everyone is a recipe for mediocre results. This isn't about abandoning social media — it's about using it strategically, focusing your energy where it actually matters, and showing up consistently in the places where your audience is already paying attention. Sometimes letting go is the most strategic move you can make.
Spiced Pear Gin Mule
Spiced Pear Gin Mule
Ingredients
- Spiced Pear Simple Syrup
- 1 cup pear juice
- 1 cup sugar
- 3 star anise
- 2 cinnamon sticks
- 2 whole cardamom pods
- 1 pear, peeled, cored, and cut into pieces
- Cocktail
- 4 oz. gin
- 4 oz. spiced pear simple syrup
- 2 oz. fresh lemon juice
- Ginger beer
- Pear wedge and star anise for garnish
Preparation
Spiced Pear Simple Syrup
- Combine pear juice and sugar in small saucepan over medium heat, stirring until sugar is dissolved.
- Turn off heat, add star anise, cinnamon sticks, cardamom pods, and chopped pear.
- Stir, then allow to cool to room temperature and strain. Simple syrup can be stored in airtight container in refrigerator up to one month.
Cocktail
- Add 2 oz. gin, 2 oz. spiced pear simple syrup, and 1 oz. lemon juice to each mug and stir well.
- Add ice, then top each mug with ginger beer.
- Garnish mug with pear wedge and throw in a few star anise for flair.
