Creativity

Great storytelling isn’t just about getting the facts right — it’s also about creating a lasting impression. In this case study, Karen breaks down the art of storytelling in messaging, from understanding your audience to structuring a compelling narrative. Tune in as we explore how emotion, authenticity, and clear action points can transform a message from forgettable to powerful.
Whether you’re crafting a brand message, delivering a speech, or simply trying to make an idea stick, the way you tell your story matters. Knowing your audience, embracing personality, and making messages actionable ensures that stories don’t just entertain — they inspire and drive real impact.
Using Gustav Freytag’s classic story arc as a guide, Karen takes us through Render's process for engaging an audience from start to finish. Join us as we dissect how the right storytelling approach can transform communication and leave a meaningful impression.
For more on this topic, check out Render’s blog post about building an impactful narrative.
Pair this episode with:
Kir Royale
Kir Royale
Bubbly


The Kir Royale is a timeless, elegant cocktail that brings a touch of French sophistication to any celebration. This sparkling delight combines the rich, dark berry flavors of crème de cassis with the crisp effervescence of Champagne or dry sparkling wine. The result is a beautifully balanced drink with a hint of sweetness and a refreshing, bubbly finish. Garnished with fresh raspberries, the Kir Royale is as visually stunning as it is delicious.
Ingredients
- 1/2 oz. crème de cassis
- 4 oz. Champagne or other dry sparkling wine
- Raspberries for garnish
Preparation
- Pour the crème de cassis into a Champagne flute.
- Slowly add the Champagne.
- Garnish with raspberries.