If you've ever wondered whether investing in brand awareness is actually worth it, this episode is for you. We dig into why brand awareness gets dismissed as too "soft" to measure, how to actually track it in meaningful ways, and why prioritizing it can transform your marketing results. The reality is simple: customers acquired through product marketing leave the moment a better deal comes along. Customers who connect with your brand stick around, advocate for you, and drive long-term growth that compounds over time. We share practical strategies for building awareness that matters and explain why this underrated metric deserves more of your attention and budget.
For more insights on this topic, check out this recent blog post from Redhead: https://redhead.studio/blog/how-do-you-measure-brand-awareness-quantifying-marketings-most-underrated-metric
Pomegranate-Champagne Punch
Pomegranate-Champagne Punch
Ingredients
- 1/2 cup water
- 1/2 cup sugar
- 2 750-ml bottles chilled brut Champagne
- 1 1/2 cups white rum
- 1 1/4 cups pomegranate juice
- 1 large lemon, thinly sliced
- Pomegranate seeds
- Fresh mint leaves
- Ice block
Preparation
- Bring 1/2 cup water and sugar to boil in a small saucepan, stirring until sugar dissolves. Simmer 5 minutes. Cool syrup completely.
- Combine Champagne, rum, and pomegranate juice in punch bowl. Add enough syrup to sweeten to taste. Mix in lemon slices, pomegranate seeds, and mint leaves. Add ice block to bowl.
