Strategy Series
Ever wonder why video is running the show on social media these days? In this week's episode, Karen explains the science and power behind successful videos and how high-quality video production translates into high ROI.
As social media has grown, so has the presence and success of video. When it comes to changing the behaviors of users, video has shown remarkable success on social media and beyond. But what's actually going on in the audience's brains that makes video so successful? How can we harness the ROI of video for our own brands, across formats?
Turns out, there's a science to creating and using video to your business's advantage – and after working in video production for more than 40 years, Karen knows a thing or two about it. In this week's Strategy Series, Karen gets technical and breaks down the audience appeal of video, as well as the videography details that can elevate a brand's message.
Pair this episode with:
Mezcalita
Mezcalita
Mezcal
Shake up your normal margarita recipe with some Mezcal and Tajin. The Mezcalita is the perfect intro to mezcal if you've never tried it before; the smokiness of Del Maguey Vida Mezcal combines with the citrus flavors of the lime and orange for a drink far superior than your typical margarita. Rim your glass with lime and Tajin and impress your friends with this fun twist on a classic drink.
Ingredients
- 1 1/2 oz. Del Maguey Vida Mezcal
- 2 tsp. Cointreau
- 2 oz. fresh orange juice
- 1 oz. fresh lime juice
- 3 dashes of orange bitters
- Tajín seasoning
- Lime wedges, for lining the rim and to garnish
Preparation
- Pour some Tajín on a small, rimmed plate, run a wedge of lime around the top of each glass, and dip the top of the glass and roll it from side to side to catch the salt. Add ice cubes to your glass and set it aside.
- Fill a cocktail shaker with ice. Add the mezcal, Cointreau, orange juice, lime juice, and orange bitters.
- Shake well, for about 30 seconds.
- Pour the mixture into your glass and garnish.
