It's the quintessential interview question: What's your biggest weakness?

While the savvy interviewee might try to spin the topic in their favor, there's no denying that we all have personal and professional faults. From lack of patience to not wanting to ask for help, we can admit that we (and most entrepreneurs) come up short in certain areas. So why does it feel downright unnatural for us to admit our shortcomings?

In the creative industry, we're constantly striving to amplify our key differentiators and play to our strengths. Don't get us wrong, we've got to take stock of our skills and talents. But, in doing so, it's all too easy to sweep our faults under the rug. Many industries have normalized pretending to know it all and waking up #flawless as the definition of success–and that's exactly why we need to call out our flaws.

What dust have we swept under the rug? What can we learn from acknowledging our shortcomings? When should we try to fill these gaps or continue playing to our strengths? We lay it all on the table this episode.