Are you in touch with your target market? We all like to imagine that our target market includes everyone and everything, but the fact of the matter is that this line of thinking can hurt our businesses. This episode, Jen gives us an easy breakdown on knowing our target markets and how to better tailor our messages to reach those audiences.
We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.