Yes, it would be nice to claim that we don't care what other people think about us and go about our lives rebellious and free. But let's get real: As business owners and professionals, we simply cannot ignore the importance of a solid reputation.

Our reputations are the lifeblood of our businesses. They drive leads, satisfy current clients, set the tone, help us produce great work and put bread on the table. Still, how can we tell whether our true values align with our current reputation? Moreover, what can we do to strengthen our reputation if there's a discrepancy between perception and reality?

This week, we're covering all aspects of building a reputation: the who, what, where, when, why and how. Who do we need to impress, what do we want people saying about us, and why is it even important?

Mentioned in this episode: How Not to Be a Dick: An Everyday Etiquette Guide by Meghan Doherty