Credibility is your ability to be trusted or believed in — but what makes a person credible? Why is being credible so important to business? How can we build our credibility? We're diving into the notion of credibility and examining all of the ins and outs of being a credible individual and running a credible business.
We know credibility as the foundation of trust. In all areas of life, it is so important to be known for delivering on our promises: your staff needs to believe in you, your clients need to trust you, your friends and family need to depend on you. And while all of that is important and at the face of being credible, credibility runs much deeper than that.
Credibility is established over time, and people often underestimate the hard work, consistency, and time it takes to build a credible reputation. It's incredibly fragile, requires regular upkeep, and can be lost over time if not maintained.
So, as entrepreneurs, how does personal and professional credible affect our business? How do we build credibility and establish trust? And how can we rebuild this reputation if we've lost credibility? We cover it all.