Creatives just want to be creative, but there’s more to the job than pure creativity. There are wraparound parts and other skills that are needed to get to the final product. Strategic thinking and project management are needed to understand the problem at hand and to get the details right. Honestly, all the non-creative parts are beneficial and make us more whole-rounded.

Join us this week as we discuss the other 75% of the job, what it means for creatives, and why it’s so important.