In our industries, client feedback comes in all shapes and sizes. From formal feedback on the creative product, to the obligatory formal reference to deep insight gleaned from a short text exchange. And all of it is useful — if you’re smart and careful.
Client feedback is a permanent aspect of the creative industry, due to the endless opinions associated with creative products. For us, client feedback is a daily occurrance. It is how we move forward, finish products, and maintain relationships.
Although client feedback may not always be positive, we see it as a mindset shift. Think of feedback as a puzzle piece: Once you find where it fits, the overall team output improves. Join us as we discuss the different types of feedback and how we implement it within our own businesses.